I'M
RAEESAH MOTANi.
SOCIAL MEDIA &
DIGITAL STRATEGIST
hello
I was born and raised in the ‘Jacaranda City’, one of the capital cities of South Africa. I’m a solution-driven strategist, a do-er, an ice-cream connoisseur and a critic of people with a can’t-do attitude.
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The last five years in digital advertising has given me the opportunity to work with the industry's most talented. Integrating, building and leading a team across Cape Town and Johannesburg to successfully achieve client objectives is my greatest achievement to date.
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As a result of my agency’s global network, I have had the opportunity to assist and deliver projects globally and across various markets in Africa. My passion and dedication within the agency, lead to an opportunity to participate in the EMEA Creative Conference in London and graduate in Google NEXTGEN Masters Course in New York, this triggered my key passion to be a team-builder and to collaborate globally on more impactful campaigns.
BCOM Marketing & Communications
2008 - 2010
Bachelor’s degree with a focus in business, accounting, marketing & communications.
HONS. BCOM Marketing & Communications
2011
Postgraduate degree through correspondence. Selection of modules: marketing
management, business, communications & research.
NEXTGEN Strategic marketing & Leadership
2016
Online course with a focus on content, mobile, innovation, trends and more
importantly global collaborations and leadership.
NEXTGEN Strategic marketing & Leadership
2016
Completion of NEXTGEN (a Google and iProspect Digital Marketing Initiative) with
exemption as 1 of 25 candidates globally to visit the Google Head Offices in New
York for further convergence training.
Additional short courses
2016
Facebook Blueprint:
• Ad Auction and Delivery Overview
• Achieving scale with reach objective
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Google Analytics Certified
education
my digital journey
May 2015 - Current
isobar
Social Media and Digital Strategist
My current position involves playing a leadership role for all the social media activity and digital strategy across clients in Johannesburg and Cape Town.
I have developed strategies (CRM, social media, website & paid media planning for new, always-on and campaigns. I plan projects and build strong client and partner relationships. I develop and analyse reports for campaigns and always-on strategies. I work closely with the creative and UX team, Account Mangers, Data, Insights and Media partners on all agency projects in South Africa and Sub Saharan Africa to successfully to drive clients strategic and business objectives using deep and actionable data and insights.
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One of my biggest achievements in this role was completing the NEXTGEN Course (a Google and iProspect Digital Marketing Initiative) that focuses on leadership and global collaboration as top 25 in the world, the only representative for isobar. This
drove my key passion to manage teams across locations and build stronger relationships with key partners globally. The role inspired my efforts to connect and communicate on a global scale.
Social Media Manager
My role as social media and content manager included creating tailored content and social media strategies. I managed communications on different platforms, optimised campaigns, monitored, listened & reported on all social media activity.
This inspired and triggered an interest into researching clients' and competitors' online behaviors and interpreting valuable insights.
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In addition, to this I took on the role of managing clients and their expectations.
isobar
Jan 2013 - May 2015
Jan 2012 - Dec 2012
Trigger Isobar
Community Manager
This was my opportunity to learn the in & outs of social media platforms and the role of content. I was responsible for writing content plans, publishing, monitoring platforms and reporting of social media platforms.
During this time, I developed escalation processes for social media communications that was used as a template across the organisation.
Tools I have experience with:
Everlytic (CRM), Facebook business manager, Radian 6, CCS & CCS Planner, Sprinklr, Google Analytics (Google Certified), Sprout Social, Social Bakers, Hootsuite, Tweetdeck, Sysomos, Spredfast, Crimson Hexagon etc.
my digital journey
notable brands i've worked on
swipe right to view some my work...
Shannon Tomblin
Creative Director, isobar
"Raeesah is one the most passionate, hardworking and capable people I have
worked with in my career to date. Having worked with Raeesah closely on a
wide variety of social clients I have watched her skill set grow dramatically
and that is due to her eternal motivation to learn more and push the
boundaries. She is not afraid to take on a new challenge and has an
unwavering commitment to getting the job done, above standard, no matter
what the circumstances.
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Her knowledge about the social and digital landscape is exceptional and she
has the ability to think strategically and creatively even when the pressure is
on and the deadlines are tight. On top of that she manages clients very well
and has willingly stepped into this role many times when needed.
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Raeesah is truly a breath of fresh air in an agency environment and her
excitable and loyal attitude in the office is infectious. She is a rare find and will
be an extremely valuable asset to any team."
Tanja Riordan
Operations Director, isobar
"I’ve worked with Raeesah ever since her start at isobar as a Community Manager almost five years ago. Throughout this time she has steadily grown and taken on more challenges as a result of her inquisitive and ambitious personality.
Raeesah is always inclined to question how we’re doing things and thinking about improvements to campaigns which has evolved into a very strategic approach to her thinking and interrogation of problems. She is now utilising statistics and data as well as global best-practice methodology to guide clients into a higher level of thinking around their digital strategies. It is not always an easy path as people, both internally and externally to the business, generally want to continue doing things the way they are familiar with. Despite this, Raeesah perseveres with her innovative attitude to present and propose confidently at a senior level.
Any forward-thinking organisation would benefit from having such a committed and proactive person in their employ and I can confidently say that everyone in her current team and company would agree with me!"
Lindy Snyman
Social Media Specialist, iProspect
"Raeesah’s sunny demeanor and authentic approach to client relationships and her work, is what left a lasting impression on me.
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I’ve worked with Raeesah on a local brand in the automotive industry, when she subsequently took over the Social Media & Content management portion of the business. Without skipping a beat, Raeesah immersed herself into the brand wholeheartedly and took on a number of roles, beyond what was required of her. She has exceeded performance targets on Social Media, far beyond South African benchmarks, and has received incredible feedback from client with regards to her efforts.
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Her eagerness to learn and passion for excellence has made her an absolute
pleasure to work with and I would recommend her for any team or project!"
what they've said
let's chat more
Pretoria, South Africa
+27 82 9559500
